The marketing major prepares students for a broad array of careers in such fields as sales, retailing, promotion, distribution, customer service, marketing research and others. Possible employment opportunities can be found with profit or nonprofit and public or private organizations marketing goods or services to consumers, businesses or other organizations.
Marketing Major (18 semester hours)
|MKT-366||Marketing Research ||3|
|MKT-460||Marketing Management Seminar ||3|
|Four additional courses from the following list are required for the major|
|ADV-200||Advertising Principles ||3|
|ADV-311||Advertising Copy and Layout ||3|
|ADV-315||Media Planning and Strategy ||3|
|ADV-369||International Advertising ||3|
|MKT-310||Business to Business Marketing ||3|
|MKT-320||Consumer Behavior ||3|
|MKT-330||International Marketing ||3|
|MKT-340||Personal Selling ||3|
|MKT-345||Customer Focus in the Supply Chain||3|
|MKT-380||Healthcare Marketing ||3|
|MKT-440||Sales Management ||3|
|MKT-469||Selected Topics in Marketing ||3|
Students interested in retailing usually choose: MKT-320 Consumer Behavior, 350–Retailing Management, and 440–Sales Management. Students interested in business to business marketing usually choose:
MKT-310 Business to Business Marketing, 340–Personal Selling, and 440–Sales Management.
Students interested in marketing research usually choose: MKT-320 Consumer Behavior and MKT- 366 Marketing Research.
For graduation, students must achieve an overall GPA of 2.0 or higher in the major, with no course grade less than “C-”. Majors are encouraged to take additional marketing and advertising courses to satisfy business and free elective requirements.
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