Marketing Major Requirements

The marketing major prepares students for a broad array of careers in such fields as sales, retailing, promotion, distribution, customer service, marketing research and others. Possible employment opportunities can be found with profit or nonprofit and public or private organizations marketing goods or services to consumers, businesses or other organizations.

Marketing Major (18 semester hours)

MKT-366Marketing Research 3
MKT-460Marketing Management Seminar 3
Four additional courses from the following list are required for the major
ADV-200Advertising Principles 3
ADV-311Advertising Copy and Layout 3
ADV-315Media Planning and Strategy 3
ADV-369International Advertising 3
ADV-370Interactive Advertising3
MKT-250Retailing Management3
MKT-260Services Marketing3
MKT-280Sports Marketing3
MKT-310Business to Business Marketing 3
MKT-320Consumer Behavior 3
MKT-330International Marketing 3
MKT-340Personal Selling 3
MKT-345Customer Focus in the Supply Chain3
MKT-370Internet Marketing3
MKT-380Healthcare Marketing 3
MKT-440Sales Management 3
MKT-469Selected Topics in Marketing 3

Students interested in retailing usually choose: MKT-320 Consumer Behavior, 350–Retailing Management, and 440–Sales Management. Students interested in business to business marketing usually choose:

MKT-310 Business to Business Marketing, 340–Personal Selling, and 440–Sales Management.

Students interested in marketing research usually choose: MKT-320 Consumer Behavior and MKT- 366 Marketing Research.

For graduation, students must achieve an overall GPA of 2.0 or higher in the major, with no course grade less than “C-”. Majors are encouraged to take additional marketing and advertising courses to satisfy business and free elective requirements.

Previous Curriculum Checksheets

Disclaimer:  The course information provided above is from the 2014-2015 Academic Catalog and is updated annually as new editions are released.  Prior editions of the catalog are also available online.  The catalog under which the student enters serves as the official record of admission, academic, and graduation requirements.  It is the student’s individual responsibility to be aware of the current graduation requirements for his or her particular degree program.  While the University makes reasonable efforts to keep website material current and correct, this information is subject to the University's academic policy committees, relevant accreditation organizations, and (in some instances) state and federal laws and regulations.