Advertising Minor for Communication Majors

Advertising Minor for Communication Majors (30 semester hours)

The College of Business Administration offers a minor in advertising available to communication and journalism majors.

MKT-200Marketing Principles3
MKT-320Consumer Behavior (MKT 200)
3
ADV-200Advertising Principles (MKT 200)
3
ADV-311Advertising Copy and Layout (ADV 200 and COM 212; senior standing or POI)
3
ADV-315Media Planning and Strategy (ADV 200; senior standing or POI)
3
ADV-435Advertising Campaigns (ADV 311, ADV 315; senior standing or POI)
3
COM-105Communication, Culture and Media (formerly Mass Media Communication)
3
COM-212Publication Design 3
COM-240Public Relations 3
COM-360Advanced Publication Design (COM 212)
3

Note: Students must achieve a minimum GPA of 2.0 in the minor with no grade lower than a “C”.


Previous Curriculum Checksheets


Disclaimer:  The course information provided above is from the 2014-2015 Academic Catalog and is updated annually as new editions are released.  Prior editions of the catalog are also available online.  The catalog under which the student enters serves as the official record of admission, academic, and graduation requirements.  It is the student’s individual responsibility to be aware of the current graduation requirements for his or her particular degree program.  While the University makes reasonable efforts to keep website material current and correct, this information is subject to the University's academic policy committees, relevant accreditation organizations, and (in some instances) state and federal laws and regulations.