Advertising Minor for Communication Majors

Advertising Minor for Communication Majors (30 semester hours)

The College of Business Administration offers a minor in advertising available to communication and journalism majors.
MKT-200 Marketing Principles 3
MKT-320 Consumer Behavior (MKT 200)
 3
ADV-200 Advertising Principles (MKT 200)
 3
ADV-311 Advertising Copy and Layout (ADV 200 and COM 212; senior standing or POI)
 3
ADV-315 Media Planning and Strategy (ADV 200; senior standing or POI)
 3
ADV-435 Advertising Campaigns (ADV 311, ADV 315; senior standing or POI)
3
COM-105 Communication, Culture and Media (formerly Mass Media Communication)
 3
COM-212 Publication Design 3
COM-240 Public Relations 3
COM-360 Advanced Publication Design (COM 212)
 3

Note: Students must achieve a minimum GPA of 2.0 in the minor with no grade lower than a “C”.

Previous Curriculum Checksheets

 

 


Disclaimer:  The course information provided above is from the 2010-2011 Academic Catalog and is updated annually as new editions are released.  Prior editions of the catalog are also available online.  The catalog under which the student enters serves as the official record of admission, academic, and graduation requirements.  It is the student’s individual responsibility to be aware of the current graduation requirements for his or her particular degree program.  While the University makes reasonable efforts to keep website material current and correct, this information is subject to the University's academic policy committees, relevant accreditation organizations, and (in some instances) state and federal laws and regulations.