Marketing and Advertising

Students who major in Marketing are prepared for a broad array of careers in such fields as sales, retailing, promotion, distribution, customer service, marketing research and others.

Possible employment opportunities can be found with profit and nonprofiit and public or private organizations marketing goods or services to consumers, businesses or other organizations.

An Advertising major prepares students for careers in advertising agencies, large or small, or in the advertising or promotion departments of profit or nonprofit organizations. Possible entry-level positions include media buyer, copy writer and assistant account executive. This program combines a solid background in the business disciplines with the study of communications. It emphasizes the role of advertising/promotions within the marketing communications strategy.

As Marketing and Advertising majors students will learn:

  • to develop strategies for achieving marketing objectives in a rapidly changing economic, political, and social environment

  • to think critically with respect to the decisions that marketers and advertisers face

  • to assess the impact of marketing and advertising on both domestic and global societies

  • to understand the relation between marketing and advertising and other business functions, such as finance

  • to communicate more effectively both verbally and in writing to various audiences.

For more information, please contact:
Dr. Ira Sprotzer
Associate Professor and Chairperson
Office: Sweigart Hall 239
Phone: (609) 896-5280
Email: sprotzer@rider.edu