Cynthia Newman
Interim Dean
Sweigart Hall 219

Areas of Expertise

Positioning; strategic market planning; marketing of higher education institutions; marketing research

Research Interests

Scholarship of teaching and learning; planning and positioning in the nonprofit sector

Teaching Interests

Strategic market planning; principles of marketing; introduction to business; international marketing; marketing analysis and decision making

Lan Ma Nygren
Associate Dean for Undergraduate Programs and Faculty Affairs
Sweigart Hall 216

Background Information

  • Doctorate in Statistics, 2003, New York University, Statistics
  • Master in Economics, 1997, Ohio State University, Economics
  • Master of Science, 1995, Renmin University, Beijing, China, Statistics
  • Bachelor’s of Science, 1992, JiangSu Institute of Technology, Statistics

Refereed Articles

    Jaime Hall
    Academic Coordinator
    Sweigart Hall 214A

    Jaime Smith Hall has been the Undergraduate Academic Coordinator for Rider University’s College of Business Administration for over 10 years and is an integral part of the CBA team. Prior to her current position, Jaime worked as an Administrative Assistant for CBA while completing her MBA coursework. She holds a Bachelor's degree in Political Science from the University of Delaware, and an MBA from Rider University.