Dr. Jean Catherine Darian
- Email Address: darian@rider.edu
- Phone: (609) 895-5511
- Office: Sweigart Hall 361
- View My Office Hours
- Mailing Address: 2083 Lawrence Road, Lawrenceville, NJ 08648
Areas of Expertise: Retailing; consumer behavior; demography; social marketing
Research Interests: Retailing; applications of demographic analysis to marketing
Background Information
- Doctor of Philosophy, 1972, University of Pennsylvania, Demography, Statistics, Economics
- Master of Civic Design, 1962, University of Liverpool, City Planning
- Bachelor’s of Arts, 1960, University of Liverpool, Sociology
Recent Publications
- Darian, J. C. & Darian, L. (2006). Developing Strategies for Household Water Conservation through Social Marketing: An Investigation of Consumers' Beliefs, Motivations, and Behavior. International Journal of Environmental, Cultural, Economic and Social Sustainability, 2 (2).
- Darian, J. C., Tucci , L., & Wiman, A. (2005). Retail Patronage Intentions: The Relative Importance of Perceived Prices and Salesperson Service Attributes. Journal of Retailing and Consumer Services, 12, 15-23.
Recent Presentations
International
- Darian, J.C., Darian, L., Gao, Z., & Kim, J. (2007, January). Sustainable Water Consumption: A Comparison of Consumers in China and the United States and Implications for Marketing Strategies. Presented at International Conference on Environmental, Cultural, Economic and Social Sustainability, Chennai, India.
- Darian, J.C. & Darian, L. (2006, January). Developing Strategies for Household Water Consumption through Social Marketing: An Investigation of Consumers' Beliefs, Motivations, and Behavior. Presented at The 2nd International Conference on Environmental, Cultural, Economic and Social Sustainability, Hanoi, Viet Nam.
Honors
2006: Summer Fellowship (for chairs), Rider University.
2003: Summer Fellowship , Rider University.
2001: Summer Fellowship , Rider University.
Awards
2002: Advisor Appreciation Award, Rider University.
2002: Bright Idea Award.
