• Email Address: bonfield@rider.edu
• Phone: (609) 895-5538
• Office: Sweigart Hall 326
• View My Office Hours
• Mailing Address: 2083 Lawrence Road, Lawrenceville, NJ 08648

Areas of Expertise: Consumer behavior; marketing communications, research and case analysis; strategic marketing planning; conduct of marketing
Research Interests: Attitude theory and measurement; household decision making; research design

Background Information

• Doctor of Philosophy, 1972, University of Illinois – Urbana-Champaign, Marketing, Economics, Psychology
• Master of Science in Commerce, 1963, University of Alabama, Marketing
• Bachelor’s of Science, 1962, University of Alabama, Marketing  

Recent Presentations
International

• Meric, I., Prober, L., Bonfield, E., & Meric, G. (2006, March). Co-Movements of the U.S. and EU Stock Markets.   Presented at The Global Finance Association Conference, Rio De Janiero, Brazil.