Dr. Judy F. Cohen

Associate Professor

• Email Address: jcohen@rider.edu
• Phone: (609) 895-5501
• Office: Sweigart Hall 373
• View My Office Hours
• Mailing Address: 2083 Lawrence Road, Lawrenceville, NJ 08648

Research Interests: Cross-cultural consumer behavior; marketing tourism; semiotics as it relates to advertising

Background Information

• Doctor of Philosophy, 1984, Syracuse University, Marketing, International Business, Research Methodology in Social Psychology
• Master of Business Administration, 1977, University of Chicago, Marketing
• Master of Art, 1977, University of Chicago, Library Science
• Bachelor’s of Art, 1973, University of Chicago, Art History

Recent Publications

• Cohen, J. F. & Kaufman-Scarborough, C. (2004).  Unfolding Consumer Impulsivity: An Existential-Phenomenological Study of Consumers with Attention Deficit Disorder. Psychology & Marketing, 21 (8), 637-669.
• Cohen, J. F. & Richardson, J. (2002).  Pit Bull Panic. Journal of Popular Culture, 36 (2), 285-317.

Recent Presentations of Non-Refereed Papers
International

• Cohen, J. F., Gentry J., Putrevu, S., Goh, J., & Commuri , S. (2002, June). The Legitimacy of Counterfeits: Consumers Choosing Counterfeit Brands and Tourists Seeking Authentic Counterfeits. Macromarketing Conference, Sidney, Australia.

National

• Cohen, J. F. & Kaufman-Scarborough , C. (2004, November). Attitudes Towards Alternative vs. Conventional Medicine. International Society for Quality of Life Studies Conference, Philadelphia, Pennsylvania.

Honors
2002:  Center for Innovative Instruction Course Release .
2001:  Research Leave .
2000:  Davis Fellowship .
1995:  Paper Selected as one of the best in the Journal of Consumer Marketing - 12(1) for 1995 - "Segmenting by Consumer Time Shortage" - (with Jean Darian)., Journal of Consumer Marketing .
1994:  Research Leave.
1994:  Davis Fellowship Summer .
1993:  Research Leave .
1993:  Rider Summer Fellowship.