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Westminster College of the Arts
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Dr. Sigfredo A. Hernandez

Associate Professor

Areas of Expertise: Team learning; mentoring and entrepreneurship education of urban youth; assessment learning; Hispanic consumer behavior
Research Interests: Cooperative learning; student metacognitive skills

Background Information

  • Doctor of Philosophy, 1988, Temple University, Marketing, Quantitative Methods
  • Master of Arts, 1977, Boston University, Economics
  • Bachelor’s of Arts, 1976, University of Puerto Rico, Economics

Recent Publications

  • Hernandez, S. A. (2006).  What is Marketing All About? The Visual Metaphor Project. Inventio, 8 (2).
  • Hernandez, S. A. & Newman, C. M. (2006).  Minding Our Business: A Model of Service-Learning in Entrepreneurship Education. . Journal of Entrepreneurship Education.
  • Hernandez, S. A. (2005).  Developing Learning Skills in a Team Learning Class: An Intervention by the Learning Center. Journal of Student Centered Learning, 2 (3).

Recent Presentations
Presentation of Non-Refereed Papers
National

  • Hernandez, S. A. (2005, April). Minding Our Business: A Model of Service-Learning in Entrepreneurship Education. Academy of Business Education Annual Conference , Orlando, Florida.
  • Hernandez, S. A. (2004, April). A Comparison on Peer Evaluation Systems in Team-Based Learning. Academy of Business Education Mid-Year Conference , Mystic Seaport, Connecticut.
  • Hernandez, S. A. (2003, September). What Is Marketing All About: The Visual Metaphor Project. Academy of Business Education Annual Conference , San Francisco , California.

Honors
2006:  Board of Chosen Freeholders resolution recognizing the contributions of the Minding Our Business Program to Trenton's disadvantaged youth, County of Mercer.
2001:  Joint Legislative Resolution by the Senate and General Assembly recognizing the valuable contributions of Minding Our Business to Trenton youth, State of New Jersey.
2000:  Joint Legislative Resolution by the senate and General Assembly recognizing the valuable contributions of Minding Our Business to Trenton youth, State of New Jersey.
1996:  Received for creating the Minding Our Business Mentoring Program in Entrepreneurship – 1996-97, Jesse H. Harper Endowed Professorship of Marketing .
1993:  Highest award for service granted by Rider University, Frank N. Elliot Award for Distinguished Service .
1992:  Granted by the Board of Foreign Scholarships and the United States Information Agency, Fulbright Professorship for Teaching in Panama .

Awards
2007:  Davis Research Fellowship, Rider University.
2007:  Reverand Deborah Cannon Partridge Wolfe, Ed.D. - One-Step Beyond recognition for work in promoting equity and creating opportunities for youth, Office of Vocational-Technical Career and Innovative Programs, State of NJ, Department of Education.
2006:  Urban League President's Award recognizing the contributions of the Minding Our Business Program to urban youth, Trenton Chapter.
2006:  Advisor Appreciation Award - in recognition for commitment to advising Rider University students, Rider University.
2005:  Summer Research Fellowship, Rider University .
2004:  Summer Research Fellowship, Rider University.
2002:  Summer Development Fellowship - Rider University.
2002:  Faculty Development Leave – Rider University .
2002:  Summer Faculty Development Fellowship, Rider University .
2001:  Advisor Appreciation Award - in recognition for commitment to advising Rider University students, Rider University.
2001:  Dr. Mary McLeod Bethune Award for the Minding Our Business Project’s Contribution to the Development of Trenton Youth– 2001, Dr. Mary McLeod Bethune Award .
1999:  Business Advisory Board Innovation Award - for Minding Our Business.
1992:  Christian R. and Mar F. Lindback Award for Distinguished Teaching .