Dr. Cynthia M. Newman

Chairperson

• Email Address: cnewman@rider.edu
• Phone: (609) 895-5512
• Office: Sweigart Hall 352
• View My Office Hours
• Mailing Address: 2083 Lawrence Road, Lawrenceville, NJ 08648

Areas of Expertise: Positioning; strategic market planning; marketing of higher education institutions; marketing research
Research Interests: Marketing research; planning and positioning in the nonprofit sector

Background Information

• Doctor of Philosophy, 1998, University of Pennsylvania, Higher Education Administration
• Master of Business Administration, 1991, Rider University
• Bachelor’s of Science, 1989, Rider University, Economics

Recent Publications

• Hernandez, S. A. & Newman, C. M. (2006).  Minding Our Business: A Model of Service-Learning in Entrepreneurship Education . Journal of Entrepreneurship Education, 9, 53-76.
• Klein, G. D. & Newman, C. M. (2006).  Call from Peerless Bank: A Case Consideration of Telemarketing and Ethics . Journal of International Academy for Case Studies, 12 (3), 103-120.
• Gao, Z. & Newman, C. (2005).  Exploring the Media Strategy for International Marketers with Small Budgets: A Cross-Country Consumer Perspective. International Business & Economics Research Journal, 4 (2), 11-25.
• Newman, C. M. (2004).  Positioning: A Prescriptive Model with an Application Example (A). Journal of Business Disciplines, 5 (1).
• Newman, C. M. (2004).  Enhancing Creative Thinking in a Case-based MBA Course . Journal of College Teaching and Learning, 1 (3).
• Newman, C. M. (2002).  The Current State of Marketing Activity Among Higher Education Institutions. Journal of Marketing for Higher Education, 12 (1).

Recent Presentations
International

• Newman, C. & Benchener, P. (2007, October). Marketing in America's Large Protestant Churches.   Accepted for International Business & Economics Research Conference , Las Vegas, Nevada.
• Denbo, S., Lentz, C., & Newman, C. (2006, November). Fostering Integrated Learning Through Study Abroad Trips.   Presented at CIEE Conference, Seville, Spain.
• Gao, Z. & Newman, C. (2005, June). Discretionary Spending and Media Consumption Patterns of Global Youth: A China-US Comparative Study.   Accepted for International Conference on Marketing and Development , Athens, Greece.
• Newman, C.M. (2005, June). Lifestyles of Global Youth: A China-US Comparative Study Working Paper.   Presented at International Conference on Marketing and Development , Thessaloniki, Greece.
• Newman, C.M. (2004, October). Exploring the Media Strategy for International Marketers with Small Budgets: A Cross-Country Consumer Perspective.   Presented at International Business & Economics Research Conference , Las Vegas, Nevada.

National

• Newman, C.M. (2004, November). Call from Peerless Bank: A Case Consideration of Telemarketing and Ethics.   Presented at Society for Marketing Advances Annual Conference , St. Petersburg, Florida.
• Newman, C.M. (2004, January). Enhancing Creative Thinking in a Case-Based MBA Course.   Presented at College Teaching & Learning Conference , Orlando, Florida.
• Newman, C.M. (2002, November). Positioning: A Prescriptive Model with an Empirical Test.   Presented at Academy of Business Disciplines, Ft. Myers, Florida.