• Email Address: wiman@rider.edu
• Phone: (609) 896-5174
• Office: Sweigart Hall 343
• View My Office Hours
• Mailing Address: 2083 Lawrence Road, Lawrenceville, NJ 08648

Areas of Expertise: Consumer decision making; consumer-salesperson interaction; marketing and public policy
Research Interests: Advertising and public policy; health-care marketing; consumer-decision processes

Background Information

• Doctor of Business Administration, 1979, University of Tennessee, Marketing, Management, Organizational Psychology
• Master of Business Administration, 1968, University of Tennessee, Marketing
• Bachelor’s of Science, 1967, Virginia Polytechnic Institute and State University, Business Administration

Recent Publications

• Darian, J. C., Wiman, A. R. , & Tucci , L. (2005).  Retail Patronage Intentions: The Relative Importance of Perceived Prices and Salesperson Service Attributes. Journal of Retailing and Consumer Services, 12, 15-23.

Awards
1991:  Marketing Department Award of Special Recognition.
1990:  Dean's Award of Special Recognition.