Choices III: Simmons Research and Marketing Data
Choices III is the CD version of Simmons Study of Media and Markets. You can profile consumer buying practices using the demographic and psychographic data in Choices III, as well as determine what media consumer’s use.
If you are currently in the Moore Library Reference Room, please click here to access Choices III.
This database is available on a CD-ROM workstation in the Moore Library Reference Room. Return to database listings.
