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Westminster College of the Arts
Home > Colleges & Schools > College of Liberal Arts, Education, & Sciences > Liberal Arts Programs > Communication & Journalism > Tracks > Public Relations
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Public Relations

Public Relations students at Rider study the theories behind effective public communication. Students learn all facets of practical campaigns, learning from professionals in the field as well as their professors. In the capstone course, students work with local corporate or nonprofit clients.

Classroom expereinces are augmented by membership in the Rider Public Relations Society.

Required Courses (21 credits)

  • COM 102 Introduction to Newswriting (Fall and Spring)
  • COM 204 Advanced Speech (Fall and Spring) (Prerequisite: COM 104)
  • COM 212 Publication Design (Fall and Spring)
  • COM 240 Public Relations (Fall and Spring)
  • COM 316 Feature Writing (Fall and Spring) (Prerequisite: COM 102)
  • COM 341 Publicity Methods (Fall and Spring) (COM 240, COM 102, or COM 107)
  • COM 440 Cases and Campaigns (Fall and Spring) (COM 341)
     

Choose At Least One (3 credits)

  • COM 131 Fundamentals of Video Production (Fall)
  • COM 201 Communication Theory (Fall and Spring) *
  • COM 205 Theories of Persuasion (Fall and Spring)
  • COM 210 News Reporting and Writing (Fall) (Prerequisite:  COM 102)
  • COM 211 Copy Editing (Fall) (Prerequisite: COM 102)
  • COM 215 Computer-Assisted Reporting (Spring) (Prerequisite: COM 210)
  • COM 233 Writing for Broadcast (Spring) (Prerequisite: COM 102 or COM 107)
  • COM 253 Organizational Communication (As Needed)
  • COM 261 Multimedia Production I (Fall and Spring)
  • COM 347 Sports Media Relations (As Needed) (Prerequisite: COM 240) 
  • COM 360 Advanced Publication Design (Fall and Spring)  (Prerequisite: COM 212)
  • COM 393 International Communication (As Needed)
  • MKT 200 Marketing Principles (Fall and Spring)
  • ADV 300 Advertising Principles (Fall and Spring) (Prerequisite: MKT 200)

    * COM 201 cannot be used to fill this requirement if it is used to complete the core. 

These requirements are in addition to the Core Curriculum Requirements and Communication Core Requirements.  Please see the Academic Catalogs for more information, including course descriptions.

Disclaimer:  This information is taken from a recent published version of a Rider University academic catalog or manual, though not necessarily the most recent.  Please be aware that, while the University makes reasonable efforts to keep website material current and correct, this information is subject to the University's academic policy committees, relevant accreditation organizations, and (in some instances) state and federal laws and regulations.  For this and other reasons it may be subject to change at any time without notice and without being immediately reflected on the Web site.