Dean's Profile

Prior to his appointment as Dean of Rider's College of Business Administration, Dr. Larry Newman was a member of the Rider faculty for more than 20 years.  At Rider, Newman served as chair of the marketing department from 2001-2004 and since then has held the role of Dean of the business college.  During his service as CBA dean, he has worked with his colleagues in the initiation of the LIFE centers in Leadership, International Business, Business Forensics and Entrepreneurial Studies as well as the development of an Executive MBA program.

As an associate professor of marketing, he taught graduate courses, such as marketing management, problems in marketing management, marketing communications and strategic market planning.  On the undergraduate level, he taught principles of advertising, marketing research, media strategy and planning, advertising campaigns, principles of marketing and healthcare marketing.
Additionally, he has served as a member of the Bucks County Community College Board of Trustees for more than 14 years (two years as chair).  He has been a member of the Association of Governing Boards of Universities and Colleges Council of Board Chairs, and an active consultant on strategic planning and marketing to higher education institutions and businesses.

Over the years, he has been active in professional organizations and is highly published in professional journals.

Background Information
  Doctor of Philosophy, 1981, The Pennsylvania State University, Statistics and Social Psychology
  Master of Business Administration, 1976, Drexel University, Marketing
  Bachelor of Science, 1972, The Pennsylvania State University, Marketing