Marketing Major Requirements
The marketing major prepares students for a broad array of careers in such fields as sales, retailing, promotion, distribution, customer service, marketing research and others. Possible employment opportunities can be found with profit or nonprofit and public or private organizations marketing goods or services to consumers, businesses or other organizations.
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The courses below outline the requirements for successful completion of the academic program according to the 2007-2008 Undergraduate Academic Catalog. This catalog is in effect for all incoming students for Fall 2007 or Spring 2008. Current Rider students that are enrolled in this program have the option of continuing with the degree requirements in effect upon their initial enrollment or substituting with the current requirement. For those students interested in continuing with the program requirements effective at their term of entry, you may download your Curriculum Checksheet: |
| Marketing Major (18 semester hours) | |
| MKT-366 Marketing Research | 3 |
| MKT-460 Marketing Management Seminar | 3 |
| Four additional courses from the following list are required for the major | |
| ADV-300 Advertising Principles | 3 |
| ADV-311 Advertising Copy and Layout | 3 |
| ADV-315 Media Planning and Strategy | 3 |
| ADV-369 International Advertising | 3 |
| MKT-305 Social Issues in Marketing | 3 |
| MKT-310 Business to Business Marketing | 3 |
| MKT-320 Consumer Behavior | 3 |
| MKT-330 International Marketing | 3 |
| MKT-340 Personal Selling | 3 |
| MKT-350 Retailing Management | 3 |
| MKT-360 Services Marketing | 3 |
| MKT-380 Healthcare Marketing | 3 |
| MKT-406 Marketing Research Project | 3 |
| MKT-440 Sales Management | 3 |
| MKT-469 Selected Topics in Marketing | 3 |
Students interested in retailing usually choose: MKT-320 Consumer Behavior, 350–Retailing Management, and 440–Sales Management.
Students interested in business to business marketing usually choose: MKT-310 Business to Business Marketing, 340–Personal Selling, and 440–Sales Management.
Students interested in marketing research usually choose: MKT-320 Consumer Behavior, 366–Marketing Research, and 406–Marketing Research Project.
For graduation, students must achieve an overall GPA of 2.0 or higher in the major, with no course grade less than C-. Majors are encouraged to take additional courses offered by the department of marketing to satisfy business and free elective requirements.
