Advertising Minor Requirements
Available to communication majors only.
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The courses below outline the requirements for successful completion of the academic program according to the 2007-2008 Undergraduate Academic Catalog. This catalog is in effect for all incoming students for Fall 2007 or Spring 2008. Current Rider students that are enrolled in this program have the option of continuing with the degree requirements in effect upon their initial enrollment or substituting with the current requirement. For those students interested in continuing with the program requirements effective at their term of entry, you may download your Curriculum Checksheet: |
| Advertising Minor (30 semester hours) | |
| ADV-300 Advertising Principles | 3 |
| ADV-311 Advertising Copy and Layout | 3 |
| ADV-315 Media Planning and Strategy | 3 |
| ADV-435 Advertising Campaigns | 3 |
| COM-105 Mass Media Communications | 3 |
| COM-212 Publication Design | 3 |
| COM-240 Public Relations | 3 |
| COM-360 Advanced Publication Design and Presentation | 3 |
| MKT-200 Marketing Principles | 3 |
| MKT-320 Consumer Behavior | 3 |
Students must achieve a minimum GPA of 2.0 in the minor, with no course grade less than C-.
