Advertising Major Requirements
The advertising major prepares students for careers in advertising agencies, large or small, or in the advertising or promotion departments of profit or nonprofit organizations. Possible entry-level positions include media buyer, copy writer and assistant account executive. This program combines a solid background in the business disciplines with the study of communications. It emphasizes the role of advertising/ promotion within the marketing communications strategy.
|
The courses below outline the requirements for successful completion of the academic program according to the 2007-2008 Undergraduate Academic Catalog. This catalog is in effect for all incoming students for Fall 2007 or Spring 2008. Current Rider students that are enrolled in this program have the option of continuing with the degree requirements in effect upon their initial enrollment or substituting with the current requirement. For those students interested in continuing with the program requirements effective at their term of entry, you may download your Curriculum Checksheet:
|
| Advertising Major (18 semester hours) | |
| Core Requirements for the Major | |
| ADV-300 Advertising Principles | 3 |
| ADV-311 Advertising Copy and Layout | 3 |
| ADV-315 Media Planning and Strategy | 3 |
| ADV-435 Advertising Campaigns | 3 |
| MKT-320 Consumer Behavior | 3 |
| MKT-366 Marketing Research | 3 |
| In addition to the core requirements, each student selects one of two tracks: Track A - Advertising (general) Required Nonbusiness Courses (15 semester hours, in lieu of liberal arts electives) | |
| COM-105 Mass Media Communication | 3 |
| COM-212 Publication Design | 3 |
| COM-240 Public Relations | 3 |
| COM-360 Advanced Publication Design and Presentation | 3 |
| PSY-100 Introduction to Psychology | 3 |
| Track B - Interactive Advertising | |
| This program is designed to prepare students for a career in the new and fast growing area of interactive advertising and ecommerce. It focuses on the fundamentals of Internet advertising and ecommerce, and helps students learn the theory of and skills in advertising design, computer graphics and multimedia development for the Internet. Students who finish this program will be able to pursue job opportunities in interactive advertising agencies as well as in a wide range of organizations that consider interactive advertising an integral part of their marketing efforts. | |
| Required Business Course | |
| CIS-340 Electronic Commerce | 3 |
| Required Nonbusiness Courses (18 semester hours, in lieu of liberal arts electives) | |
| COM-212 Publication Design | 3 |
| COM-261 Multimedia I | 3 |
| COM-360 Advanced Publication Design and Presentation | 3 |
| COM-364 Multimedia II | 3 |
| CIS-200 Introduction to Programming | 3 |
| PSY-100 Introduction to Psychology | 3 |
For graduation, students must achieve an overall GPA of 2.0 or higher in the major, with no course grade less than C-. Majors are encouraged to take additional courses offered by the department of marketing to satisfy business elective and free elective requirements.
