LAWRENCEVILLE, NJ -- Dr. William M. Strahle (left) of Yardley, PA, associate professor of marketing at Rider University, was notified recently that he is the winner of the Mu Kappa Tau Award for "Best Paper of 1996" published in Journal of Personal Selling & Sales Management.

This marks the second time Dr. Strahle, a Lower Makefield Township supervisor, has won this award. He first achieved this honor in 1986. In 1989, the Academy of Marketing Science awarded him the best dissertation of the year award, also for strategic sales and implementation.

Dr. Strahle's most recent article argues that when a firm selects a particular marketing strategy at the business-unit level, the organization should make functional level decisions which are aligned with the marketing strategy.

In the study, marketing executives from 25 firms were asked to identify the marketing strategies and corresponding sales objectives for four of their current products.  Then, 367 sales managers from the same firms were asked to identify the sales objectives for the same four products. The results verified that there are discrepancies between marketing executives and their sales managers regarding specific product strategies. The article describes how these discrepancies occur.

Dr. Strahle, who joined Rider's marketing faculty in 1986, was named the 1993 recipient of the College of Business Administration's Innovative Teaching Award.  The College's Business Advisory Board presents the award for creative classroom teaching. Strahle won for having students in his upper level marketing class provide a personal videotape of selling either an industrial product or service or a consumer grocery product. Outside professionals critique these video presentations.  This yearly student assignment has drawn national attention.

Also the marketing internship director for the CBA, Dr. Strahle earned Ph.D. and M.B.A. degrees in marketing from Indiana University.  He received a M.A. degree in sociology from Indiana State University and a B.S. degree in biological engineering from Rose Polytechnic Institute.

In addition, he serves on the editorial review board of the Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior.  His research has been published in the Journal of Personal Selling & Sales Management, the Journal of Business Forecasting, the Journal of Consumer Policy, and others.